Facebook Ads allow your business to reach a highly targeted audience through the world’s largest social platform. With billions of active users, Facebook gives you the ability to place your business directly in front of people based on location, age, gender, interests, job roles, behaviours, and even life events (like moving house or starting a renovation).

Instead of waiting for people to search for your service (like with Google), Facebook Ads let you proactively appear in the feeds of users who match your ideal customer profile. You can run ads to promote special offers, collect leads, drive website traffic, or increase page engagement. One of Facebook’s biggest strengths is its built-in lead form ads, which allow users to submit their details without leaving the app, perfect for tradies and service-based businesses.